Native Lounge Session - Labrinth Ends 2015 Sessions on a Massive High

After a stellar year of Lounge Sessions we wanted to finish 2015 with a bang. Our end of year 2014 session had seen Billy Bragg play a 45 minute set to a packed room, and we wanted to mark the end of 2015 with a similar high point.

We were very fortunate to be able to host the incredibly talented Labrinth. Once again, it was a packed room, the Christmas feel was just in the air, and the artist blew everybody away.

Labrinth played a set of his best known material, just himself on keys, backed by double bass and drums.

The room was his captive from the beginning of the set until the end, and his warm and infectious nature transmitted throughout the Lounge.

After the showcase he was happy to have selfies, and even recorded a wedding message for someone! Then we all retired to the (newly heated) roof terrace to dance and drink.

Labrinth and the band stuck around, and a lucky few were witness to an impromptu jam session later on in the evening, with everybody who was present joining in. 

It was a truly special and unique night, that was the perfect way to end a really successful year of Lounge Sessions.


We are planning the next few now, so get in touch if you want to be on the mailing list.

Premier Inn : Wake Up Wonderful

We're extremely excited to announce our latest work for hotel brand Premier Inn. The advert, created by RKCR/Y&R and Directed by Simon Ratigan showcases a variety of morning settings, all shot within a 5-mile radius of Premier Inn locations and showcases new material from Katie Melua.

Native worked closely with the team at RKCR/Y&R to find the chosen track; 'Wonderful Life' (originally performed by British singer Black) covered by Katie Melua. Proceeds from the sale of the single will be donated to Great Ormond Street Children's Hospital as well as The Children's Hospital which supports Sheffield Children's Hospital. The single will be available to download and stream from all major channels from Saturday 29th August 2015. To support the launch of the single a music video has also been filmed and will be launched on the same day.

The advert will air on ITV during the highly anticipated return of the X Factor and will run until 2016.

Native not only led the creative search and clearance of the re-record but were also heavily involved in the co-ordination and delivery of the single and supporting promotional music video.

The advert was also sound designed / edited and mixed from stems for broadcast by the excellent Chris Turner at Jungle - so the entire audio was handled in our building.

Check it out by clicking the link below:


Native Lounge Sessions go to CANNES!

This year's Cannes Lions sure was a busy one for the Native crew. We decided to take our increasingly popular, Lounge Sessions (usually hosted at Jungle Studios in London) to the beach. 

With live music during Happy Hour on Wed, Thurs and Fri and the co-sponsorship of the Hanging Gardens (free massages/oxygen and phone charging) with our friends at Jungle Studios - there was plenty to transport, build/dismantle and co-ordinate. 

It was a fantastic week with awesome music and lots of new friends made. For those who missed it, or even for those who were there but looking for an escape from the Post-Cannes Monday blues, here’s a little round-up of events.

Bondax at Native Lounge Sessions, Cannes

Bondax are an electronic music duo who gained prominence primarily as a result of BBC Radio, initially through BBC Introducing before receiving BBC Radio 1 airtime from a range of DJs including Nick Grimshaw and Annie Mac. When we heard they could fit Cannes into their diary we knew they had to join us.

They kick-started the Native Lounge Sessions in Cannes on Wed 24th with a DJ set mixing funk, soul and house tracks - perfectly soundtracking a scorching summer’s day on the French Riviera. 

Within a few minutes of the beat dropping, creatives from around the world were up on their feet, unwilling to resist the temptation to move along - rosé in hand, toes in the sand.

Our thanks to Universal Publishing for helping to get the band involved.

Kiko Bun at Native Lounge Sessions, Cannes

Signed to Island Records, Kiko Bun is one of Britain’s most hotly tipped new reggae stars, and is based in Peckham, London. On Thurs 25th, fresh from supporting The Wailers on their UK tour, Kiko flew into Cannes to be part of the Native Lounge Sessions. With an effortless voice reminiscent of the reggae greats - Kiko offered up a set covering all of his new and most popular tracks. A definite highlight for us was Kiko’s performance of brand new single ‘Where I’m From’.

The brilliant single was released on June 15th (2015) and mixes Kiko’s deep love of Jamaican roots music with crisp young London bass culture and is an instantly memorable summer boom box anthem: 

Blink and you could’ve missed him though - as Kiko and co were only in Cannes for a couple of hours, flying back to the UK straight after the performance for a gig at Glastonbury. It’s a summer packed full of festival slots for Kiko with Lovebox, Secret Garden Party, Reading and many more on the schedule for this year. Definitely a new favourite of ours and one to watch.

Thanks to Island Records for arranging for Kiko to join us.

We Were Evergreen at Native Lounge Sessions, Cannes

French alternative indie-electro-pop trio, We Were Evergreen were up next and raised the bar at the Native Lounge Sessions with the intricacies of their live instrument set up. Formed in 2008 in Paris by then-literature-students Michael Liot (vocals, strummed instruments) and Fabienne Débarre (vocals, keyboards, xylophone) and with the line up completed by William Serfass (vocals, percussions, bass, electric guitar), We Were Evergreen released two self-produced EPs (We Were Evergreen, Flings) in France before moving to London where they released a third EP, Leeway. Since then, they released their debut album ’Towards’  through Island Records and have toured with the likes of Metronomy, Goldfrapp, Slow Club, King Charles, Michael Kiwanuka and Villagers.

The crowd was enchanted by their gorgeous harmonies, that drifted on the sea air – soothing hangovers across the beach. Free albums went in the blink of an eye, and We Were Evergreen thoroughly charmed all around them.

Massive thanks to Imagem for their part in getting We Were Evergreen to Cannes.

We are well and truly knackered. Now, where’s my bed.

Native Lounge Sessions at LBB and Friends Beach

For those of you heading out to Cannes Lions in a couple of weeks make sure you join us for the Native Lounge Sessions at LBB and Friends Beach. We've got some incredible acts lined up, and music is on during happy hour - when drinks are free! RSVP to hello@nativemusicsoho.co.uk. You know you want to.

BBC Winter Olympics 'Nature' wins a BAFTA at #TVCrafts!

BBC Winter Olympics 'Nature' wins a BAFTA at #TVCrafts!

Bafta.jpg

BBC Winter Olympics “Nature”, a project music supervised by Native has won this years’ ‘Titles in 2015’ award at the BAFTA #TVCraft ceremony. 

Native worked closely with the creative team at RKCR/Y&R overseeing the stunning original composition for the campaign. Berlin based composer Alexis Papadimitrou was enlisted to soundtrack the awesome live action meets animation visuals created by Tomek Baginski via Red Bee. 

Several versions of the track were created for the trail, online and title sequences – each were dynamically changed to suit their purpose with the titles having a new section related to, but different from, the trail composition.

The overall campaign saw humans battle the elements to overcome nature, intimidatingly voiced by Charles Dance, and prevail. It was an epic production for an epic idea, and now with a huge win at BAFTA.

Watch the nominations HERE.

 

Pets At Home - New Campaign

Last year we creatively re-interpreted and recorded a new version of the "You and Me Song" originally by the Wannadies. The campaign was for Pets At Home, and the advert was made up of crowd sourced footage from people's mobiles, cameras etc.

In 2015 a new batch of ads has been made and they are as charming as the originals.

We spent a long time searching for existing tracks on this project before realising that taking a song with the right sentiment, but not necessarily the right feel - and moulding it to fit the campaign was the best way forward.

We demo'd using sampled pianos and strings, but then recorded everything for real at Angel Studios in Islington. It was a great experience, and we're delighted to hear it on the airwaves again.

Congratulations to Krow for another heart warming campaign.

Click HERE to watch the first of the new adverts.

M&S Spring is in the air

M&S Fashion are back with another vibrant, energetic and amazingly shot advertising campaign.

We had the pleasure of working with them as music supervisors, and the track that we pitched and licensed is "Come Get It Bae" by Pharrell Williams.

We were brought in at a very early stage to talk about possible contenders for the project, and worked closely with the agency to test several tracks and find the right combination of swagger, sass and wit. "Come Get It Bae" has all of those elements in abundance, and we knew when we heard it, with this campaign in mind - that it was going to be hard to beat.

We worked with labels and publishers for months listening to existing and yet to be released tracks, but in the end and everybody agreed this Pharrell single was the right track to use.

The brand were looking for a follow up to the massive success of using "Sing" by Ed Sheeran in their Autumn campaign, and "Rather Be" in their Food commercials.

We think that the spot looks amazing, and can't wait to see the summer follow up which will also use the same track.

Congratulations to M&S and RKCR/Y&R on their latest breath of fresh air.

Click HERE to watch the advert.

 

Native Music win GOLD at the Creative Circle Awards!

We are extremely proud to announce that Native Music Supervision has won GOLD at the Creative Circle Awards for Best Use of Music alongside our good friends at RKCR/Y&R for the recent M&S Food ‘Adventures In Imagination’ campaign. 

There’s been so much hype surrounding this project since broadcast and we are thrilled to bits that industry bodies such as Creative Circle have recognised this project amongst so much other amazing work.

We became involved in the project at an early stage, when mood films were being made. The music had to have the space needed for the sound design to cut through, as the sound design / spot FX were pivotal in allowing the food textures to come to life. The track also had to lend a quality feel to the food visuals, yet at the same time be playful.

We tested literally hundreds of tracks for this project. Some made it more sensual, others were incredibly famous and brought their own presence to the campaign – but “Rather Be” had a combination of factors that made it unquestionably the right track for the job.

Amazingly the stats also back up the success of this campaign, with “Rather Be” being the number one most Shazamed TV ad in the UK on three separate occasions! 

The campaign has also contributed to the success of the track, and helped to makeRather Be” the number one most Shazamed song overall in the UK last year (not just in TV ads). Music Week even acknowledged the Syncs effectiveness in elevating the track to higher levels of recognition.

It was a fantastic and celebratory evening all round, with our friends at Jungle Studios (Culum Simpson) winning the Best Sound Design award for their work on Peta 'Stop Wearing Angora' with DLKW Lowe. We can’t wait until next year!

SYNC POWER: THE TOP TV SPOTS THAT GET VIEWERS TAGGING

M&S Dominate Shazam Chart

We were stunned and delighted to see that two tracks we placed in ads are currently the second and third most Shazamed tracks in the UK....


Campaign's Pick of the Week: M&S Food

We are proud to have been involved with this campaign, the PR it has generated has been off the hook.

The latest turn up for the books is Campaign have awarded it with their coveted "Pick of the Week".

 

"Infuriatingly Catchy".. Daily Mail

We saw a great article today in the Daily Mail about M&S Food, and how they achieved certain shots on the shoot. No post-production, all in-camera. They mentioned the music too, which was nice... see more here:


Sync of the Week: M&S Food

Sync of the Week: M&S Food

Over at Native HQ we were very pleased to get Adbreak Anthems / Record of the Day's 'Sync of the Week' for RKCR/Y&R's new M&S Food campaign, in which we placed / licensed "Rather Be" by Clean Bandit.

A great start to the week!

Native hit #94 in UK Chart

We've broken the top 100! Our first record on new label Rare Species is released to support the charity Support Adoption for Pets. We recorded this version of the "You and Me Song" for the Pets At Home campaign, and after thousands of requests the agency and brand decided to release it for charity. You can buy it on Itunes, Amazon or instore.

DOWNLOAD THE SINGLE HERE

Native score new Land Rover films

We're really happy to have provided an original composition for a series of films for Land Rover. Created by The Outfit and directed by Southan Morris, the campaign, titled Can and Will, is a collection of stories from people that overcame the odds through pure defiance and determination.

Catch the first two films, featuring Richard E. Grant and Team GB Paralympics star Ellie Simmonds below.

The Hanging Gardens, Cannes

We got back from Cannes having had a great time looking after those of you in your more delicate state.We were really happy with the response to our Hanging Gardens, which we co-hosted with our sister company Jungle and good friends at El Carousel. All of this took place at LBB & Friends beach.

Vitality assistants roamed the sands seeking out the needy, and re-vitalising them with a face spritz, shot of oxygen, chilled towels and more. We offered two different kinds of massage and a hammock area with a chilled soundscape on headphones if you desired.

Thanks to all who came down and helped make it a huge success. Maybe see you there next year.

Massuers in action

Massuers in action

Vitality Assistants at the ready

Vitality Assistants at the ready

Native Wins Best Composition at Music+Sound Awards 2014

Another great turnout at the Music+Sound Awards on Thursday evening, and what an evening it was! After being nominated in two categories, we were incredibly proud to be awarded Best Composition in TV Advertising for Guy Farley's amazing score for RKCR/Y&R's M&S Christmas campaign – see the spot in full here.

Congratulations to all the other winners on the night and it was great to see so many friendly faces there. Here’s to next year!

Native are finalists twice over for Music+Sound Awards 2014

Native are finalists twice over for Music+Sound Awards 2014

We are delighted with the news that we have been nominated for Best Original Composition: TV Advertising and Best Original Composition: Trailers and Promos, for the forthcoming Music+Sound Awards.

The winners are announced next week at the ceremony held at Troxy on 27th Feb. It's going to be a great night whether we're winners or not.

We'll be celebrating our six month anniversary either way. If you see us, come and say hi.

George Ezra - Showcase

George Ezra - Showcase

We had an amazing showcase with George Ezra yesterday. One at RKCR for their Tea Room Session series, which we curate - and another straight after at Native HQ for Jungle's clients.

George's voice and songs were full of depth and character and we expect big things from him this year. What a way to spend a Monday afternoon.

Thanks to George and the guys at Sony.