We're extremely excited to announce our latest work for hotel brand Premier Inn. The advert, created by RKCR/Y&R and Directed by Simon Ratigan showcases a variety of morning settings, all shot within a 5-mile radius of Premier Inn locations and showcases new material from Katie Melua.
Native worked closely with the team at RKCR/Y&R to find the chosen track; 'Wonderful Life' (originally performed by British singer Black) covered by Katie Melua. Proceeds from the sale of the single will be donated to Great Ormond Street Children's Hospital as well as The Children's Hospital which supports Sheffield Children's Hospital. The single will be available to download and stream from all major channels from Saturday 29th August 2015. To support the launch of the single a music video has also been filmed and will be launched on the same day.
The advert will air on ITV during the highly anticipated return of the X Factor and will run until 2016.
Native not only led the creative search and clearance of the re-record but were also heavily involved in the co-ordination and delivery of the single and supporting promotional music video.
The advert was also sound designed / edited and mixed from stems for broadcast by the excellent Chris Turner at Jungle - so the entire audio was handled in our building.
Check it out by clicking the link below: