M&S Fashion are back with another vibrant, energetic and amazingly shot advertising campaign.
We had the pleasure of working with them as music supervisors, and the track that we pitched and licensed is "Come Get It Bae" by Pharrell Williams.
We were brought in at a very early stage to talk about possible contenders for the project, and worked closely with the agency to test several tracks and find the right combination of swagger, sass and wit. "Come Get It Bae" has all of those elements in abundance, and we knew when we heard it, with this campaign in mind - that it was going to be hard to beat.
We worked with labels and publishers for months listening to existing and yet to be released tracks, but in the end and everybody agreed this Pharrell single was the right track to use.
The brand were looking for a follow up to the massive success of using "Sing" by Ed Sheeran in their Autumn campaign, and "Rather Be" in their Food commercials.
We think that the spot looks amazing, and can't wait to see the summer follow up which will also use the same track.
Congratulations to M&S and RKCR/Y&R on their latest breath of fresh air.
Click HERE to watch the advert.